The current workflow is that the graphic artist who wants a packshot in a new perspective has to give the photographer an order. He usually needs a few days to take the pictures and creates an invoice for his services. The graphic designer now has to use these packshots, even if it doesn't quite match what he wanted.

The 3D asset management workflow: The graphic designer opens an Internet-supported, password-protected platform, selects a product, rotates it into the position he wants, loads the file, which can be printed up to A4 and has a transparent background (alpha channel), onto his work computer and positions it it in the layout. He can repeat this as often as he likes until the position fits exactly. All of this is only a matter of minutes and there are no further follow-up costs.
 

Statement from an advertising agency:

Thomas Schmidt Managing Director of Mediaatrium GmbH - Laufach "I'm expanding my portfolio and we're doing good business together - I'm making customer appointments directly"